AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Ultracasual Games in the US
A glance at the top 5 ultracasual gaming apps shows significant user engagement in the US for Q1 2021. Sensor Tower provides a deeper dive into their performance.
The first quarter of 2021 has been eventful for ultracasual games in the United States. Data from Sensor Tower gives us a closer look at how the top 5 apps in this category have fared, focusing on downloads and weekly active users, as revenue for some remained negligible.
Starting with Jelly Dye: Satisfying ASMR Game, the app experienced a significant spike in the number of downloads, peaking at nearly 570K in the last week of January. The weekly active users followed a similar trend, reaching a high of around 970K in late March. Revenue for the app began at zero but saw a steady increase, amounting to over $6K by the end of March.
Crazy Labs' Acrylic Nails! saw a gradual decline in downloads from over 539K at the end of December to about 177K by the end of March. The weekly active users also decreased, albeit at a slower rate, from over 731K to approximately 539K during the same period.
Another game from AI Games FZ, Perfect Wax 3D: ASMR Makeover, showed an impressive number of downloads in mid-January, reaching over 467K, before experiencing a downward trend to around 117K downloads by the end of March. The weekly active users peaked at over 582K in the third week of January but saw a decrease to approximately 168K by the end of the quarter.
Diamond Painting ASMR Coloring, also from Crazy Labs, had a steady performance in downloads, with a peak at over 230K in the second week of January. The weekly active users saw a decline from nearly 397K at the end of December to about 176K by the end of March. The app's revenue started to be recorded in February and showed a modest increase, culminating in over $2.5K by the end of March.
Lastly, DIY Makeup had a remarkable surge in downloads in the last week of February, hitting over 250K. The weekly active users mirrored this surge, jumping from under 4K in early February to over 328K by the end of March.
For more insights and detailed analytics on app performance, Sensor Tower's platform offers an extensive array of data and trend analysis.
